- Basic Technician Certificate in Journalism (NTA level 4)
The Basic Technician Certificate in Journalism course includes the History of Journalism, Journalism and Society, Journalism Ethics and Practice, News Concepts and Values, Interview and News gathering, News Writing, Media Laws and Policies, English and Kiswahili for Journalists, Basic Computer Applications.
The purpose of including these studies in this programme is two fold. First, they enable the learner to acquire skills for the practice of journalism and secondly, they form the basis for further studies and continuing professional development.
The aim of the Basic Technician Certificate in Journalism course is to equip the candidates with requisite knowledge and skills that will enable them to perform mostly routine tasks in the media industry.
The main objective of the Basic Technician Certificate in Journalism is:
To inculcate appropriate generic competencies in the candidates to enable them to obtain a qualification award at NTA level 4.
2.0 Minimum Entry Requirements
The programme targets applicants who have completed form IV with at least four passes including English language OR applicants with relevant NVA3 qualifications but should also posses at least form four education qualification.
3.0 Technician Certificate in Journalism (NTA Level 5).
3.1 RATIONALE, AIM AND OBJECTIVES OF THE TECHNICIAN CERTIFICATE IN JOURNALISM COURSE
This section outlines the rationale, aim and objectives of the Technician Certificate in Journalism course as stipulated in NTA 5 level descriptor.
The Technician Certificate in Journalism course includes media ethics, broadcasting, feature and sports writing, photojournalism, online journalism , Public Relations and Advertising, and cross cutting issues like HIV/AIDS, environment, gender, entrepreneurial ship and democracy. The purpose of including these studies in level 5 is two-fold. First, they equip the learners with skills that will help them bolster their professional competence in the main trades of journalism but also will equip with superior skills adequate enough to enable them perform supervisory skills over those in the lowest ladder of the professional hierarchy.
The aim of the Technician Certificate in Journalism course is to equip the candidates with requisite knowledge and skills that will enable them to perform mostly operational duties and some non-routine tasks in the media industry.
The main objective of the Technician Certificate in Journalism is:
To develop capability for the learners to apply generic competencies that will enable them to gather and produce materials for print and electronic media using camera, TV and radio equipment
3.5 MINIMUM ENTRY REQUIREMENT
The programme targets applicants who have completed form VI with at least one principal pass in relevant subjects OR applicants with NTA level IV in Journalism OR relevant NVA3 qualifications, but should also posses at least form four education qualifications.
4.0 Diploma in Journalism (NTA level 6)
The Diploma Course in Journalism includes supervisory studies, editing and writing techniques, and investigative skills for exploring some complex journalistic subjects. The purpose of including these studies in the level is two-fold. First, to equip the learners with skills that will help them take up middle level managerial tasks in the media industry. Second, to provide learners with skills that enable them to undertake analysis, writing and editing of multifarious media issues.
The aim of the Diploma Course is to equip the candidates with requisite knowledge and skills that will enable them to perform semi-managerial and non-routine tasks in the media industry.
The main objective of Diploma Course in Journalism is:
To develop capability for the learners to apply generic competencies in assisting in managing news rooms and studios, write and analyse issues, and edit media material for both print and electronic media.
All learners with NTA 5 in Journalism qualification that is obtained after having completed form VI and pursued a one year journalism course or having completed form IV and pursued NTA 4 and 5 in journalism are eligible for admission into level 6 training program.
2nd COURSE: PUBLIC RELATIONS AND MARKETING
Basic Technician certificate Course in Public Relations and marketing (NTA level 4)
This one year course is intended to train students in basic techniques of broadcasting, news reporting and public relations as well as attaining basic knowledge in advertisement, marketing and media technologies.
- Diploma in Public Relations and Marketing(NTA level 6)
Currently most Tanzanian institutions/Organization and Companies are undertaking major reforms in their management systems; party because the business world of today is highly competitive. Companies need to have an edge that makes them stand out from others with the appealing and interests to both the public and the media. The public are the buyers of the products and services, the media are responsible for selling them.
6.1 Course objectives;
- To train students in public relations so that they become able to enhance companies reputation.
- To instill students with the knowledge or organization and planning skills.
- To train students in realm of the art of advertisement.
- To provide students with knowledge of marketing and media technologies.
- To impart management knowledge to students.